How it works
Platinum Prevent is about more than just getting fitter and stronger
My system will help you feel younger, move pain-free, and allow you to approach your future with the confidence and excitement that you deserve.
I use scientifically-backed resistance training, targeted cardio and nutrition to specifically improve the most important aspects of your health - no fad diets, trendy workouts or "magic" supplements.
See your Step-by-Step plan
Platinum Prevent's 4 Pillars of Healthy Ageing
1. Muscle
Why it really matters:
Muscle is your body's engine: it’s what lets you get off the floor, carry shopping, play with your children, and live life on your terms, no matter your age. When muscle fades, so does your sense of independence and assurance in your own body. Left unchecked, that loss robs you of confidence, mobility, and even basic freedom as the years go by.
How we help you win it back:
You’ll follow a training plan built to add useful, functional, everyday strength. We’ll focus on exercises that keep you able, agile, and proud of what your body can do, week after week. Everything is tailored to your starting point, so you’ll get strong safely, and see progress that matters beyond the gym.
2. Waistline
Why it really matters:
Your waistline is more than the number on the tape, it’s about how healthy you feel from the inside out. Extra stomach fat can dramtically crank up your odds of everything from heart disease to “red numbers” at your next blood test. For many, it’s the nagging reminder that change is needed before anything serious impacts you.
How we help you win it back:
We make eating better practical, enjoyable, and personal—no crash diets or counting misery. You’ll learn simple shifts that trim your waist, balance your blood sugar, and give you back energy you forgot you had. Support is hands-on: nothing generic, and never alone.
3. VO2 max (Cardio Fitness)
Why it really matters:
Ever noticed a small hill or staircase leaves you more breathless than it used to? That’s more than fitness; it’s a silent warning sign for your energy, your heart, and your future independence. Improving your cardio fitness means greater stamina, energy, and resilience, and is the secret to future years of feeling alive rather than slowing down.
How we help you win it back:
We design targeted workouts that meet you where you are and build you up at your pace - no bootcamp horror stories. Short, smart sessions that fit busy lives, restoring the stamina you need for actual living, not marathon treadmill sessions.
4. Blood Markers
Why it really matters:
Focusing on Muscle, Waistline, and Cardio Fitness will cover the foundations of healthy aging. However, smart blood testing can reveal what’s really happening beneath the surface, spotting early warning signs and offering reassurance (or a call to action) before things get serious. For many, this peace of mind means less time worrying and more time living.
How we help you win it back:
We partner with leading labs to offer in-depth, no-fluff health screenings, and only if they make sense for you. If blood tests show something, we’ll turn lab results into clear, practical steps, working directly with your goals. No jargon, no panic, just confidence that you’re looking after everything, inside and out.
Build Your 4 Pillars Now
About Me
I’m Will—founder and coach at Platinum Prevent.
Like you, I’ve seen how getting older can bring worries, in myself and others: aches that don’t fade, energy that doesn’t bounce back, and the quiet, persistent fear about losing what makes life good. That’s why I’m on a mission to prove ageing doesn’t have to mean giving up ground.
I help men and women 40+ reclaim strength, mobility, and confidence, so that you can keep doing the things (and being the person) that matter to you, for decades to come. My approach strips out the confusion and guesswork, focusing on what’s proven, practical, and what actually works in real life.
What I love most is seeing someone switch from trying to just hold back the years, to setting new standards - feeling stronger, prouder, and more in control of their future than they ever thought possible.
Let’s build that future—starting now.
Have a Quick Chat with Will
